The price of Marks & Spencer’s milk chocolate coins has skyrocketed following a tweet from Elon Musk, in which the Tesla and SpaceX CEO labelled them as ‘legit’.

What followed was a tidal wave of online activity, with 1000s of Twitter users replying to Musk’s tweet with the phrase: ‘M&S to the moon 🚀’

Hot on the heels of all-time highs for Bitcoin and Ethereum, traders flocked to the M&S website seeking to invest in the next big crypto coin. However, the traffic soon overwhelmed the M&S servers, causing the site to go offline, with many of their typical clientele unable to purchase milk, bread or Prosecco flavoured crisps for almost 6 hours.

Similarly, enormous queues formed outside M&S stores as ‘crypto bros’ from far and wide sought out what they believed could be the next Bitcoin.

The foiled-wrapped milk chocolate coins have an RRP of just £1.99 per pack, but they’ve since seen their value increase by a whopping 12000%, with nets of coins being resold on eBay for upwards of £240.

M&S staff have been left baffled by the sudden surge in demand, with a spokesperson saying: ‘We’re thankful for the faith that Musk has shown, but we’re growing concerned for investors as our confectionary department predicts a market-wide sugar-crash once the bubble bursts.’

Individual M&S Golden Coins are currently trading at 24/1 against the pound and 33/1 against the US Dollar.